Gulf Marketing Group is one of the Middle East’s leading, family owned companies. Operating across the GCC, Gulf Marketing Group is a dynamic group boasting a diverse portfolio of retail outlets, brands and consumer and B2B services across key sectors such as healthcare and pharmaceuticals, sports and fitness, real estate, education and technology.
Core Responsibilities:
- Drive increased lead and/or revenue for the platform through daily management of website optimization activities (A/B tests, multivariate tests, surveying, heat map analysis)
- Create and execute ongoing testing strategies for website funnels, landing pages, home pages, etc.
- Work with designers to brainstorm and create designs to maximize customer conversion rates
- Project manage development tasks and tickets to ensure that projects are deployed on time and error-free
- Improve customer’s user experience and increase the conversion.
- Monitor and report on key metrics across different marketing channels, different buyer segments, and different parts of the customer journey.
- Manage and optimize landing pages, website CTAs, and lead generating forms A/B test.
- Collaborate with the category managers, marketing team, analysts, developers & UX team.
Qualifications:
- Strong analytic skills and ability to relate results to business objectives.
- 2+ years’ experience in marketing and site optimization OR product/business analytics.
- Experience with A/B testing tools.
- Interpersonal and communication skills to effectively communicate test results, insights, and recommendations to internal teams.
- Ideal experience in SQL, and Python.
- B-Tech/MBA 2018/2019 graduates would be preferred
