Location -Dubai , ,United Arab Emirates (AE)
Job ID -4083
Us
Aramex has rapidly grown into a global brand, recognized for its customized services and innovative products. Listed on the Dubai Financial Market (DFM) and based in the UAE, Aramex is centrally located at the crossroads between East and West, which allows us to provide customized logistics solutions anywhere in the world effectively and reach more businesses and consumers regionally and globally.
We are committed to continually enhancing our operations across the region while pursuing opportunities for business growth in emerging markets abroad. This approach is core to the sustainable development of our business and commitment to facilitating wider, global trade in an ever-changing world.
The Team
We are a high-performance team who use data to hyper-focus our creativity on real commercial objectives. We settle for nothing but the best for ourselves, our team and our brand. We are tactical. We are strategic. We work hard. We make excellence a habit. We get results.
Think you've got what it takes?
The Marketing Manager will…
- Lead on the development of the Marketing & Digital Media Strategy for Aramex SMART, both for B2B and B2C, in all markets covering Aramex’s e-commerce customer base, online shoppers and the local e-commerce ecosystem
- Build a quarterly inbound & outbound marketing plan together with the Head of digital marketing and Smart business stakeholders
- Define and execute on a roadmap of strategic Partnerships to help achieve the business goals and engage with local ecosystem to create joint partnering opportunities to expand and promote usage of Aramex SMART.
- Work with Smart sales team and Aramex stakeholders to create internal awareness of Smart solutions within Aramex regional teams and Aramex employees
- Work with business owner, product managers, sales team, Head of digital marketing & CMO to define key objectives, targets & KPIs to reach
- Stay up to date with the latest technology, trends and best practices
- Manage and oversee different digital marketing channels for SMART (MarComms / CRM, Paid Performance, Social and Analytics)
- Reporting: Present and share ideas, results and gaps analyses across teams.
- Oversee all social activity for SMART on all channels.
- Track SEO and Google Analytics data and make complex analysis
- Design, prioritize and execute specific activities.
- Research competition, investigate benchmarks and provide suggestions for improvement
- Analytical Master: Monitor, adjust and report using data, presenting back to leadership through visualization and insights.
- Roll up your sleeves and get your hands dirty.
- Manage on a very tight budget.
Actions:
- Drive online retailer lead generation and consumer sign ups, engagement & repurchase via Smart and partner retailer websites
- Initiate partnerships
- Internal awareness creation across Aramex regions and sales teams
- Oversee on-going delivery of paid media and CRM campaigns
- Regularly re-visit our on-going communication strategy
- Give strategic input during prep phase of campaigns
- Drive forward A/B & multivariate testing on web, MarComms & paid media
- Support wider team with data and insights
- Recommendations to product team for enhancements and feature design to drive growth
You’ll enjoy and succeed in this role if you have….
- In depth knowledge of different digital marketing channels
- Great understanding of the regional E-commerce / online payments space
- Driven etailer & consumer acquisition across markets like UAE, KSA and other GCC countries
- B2B & B2C experience with exposure to the e-commerce and online shopping space crucial
- Been responsible for marketing of an online product / service in a mid to large sized organization
- Experience acquiring, influencing and managing partnerships to drive growth
- World class presenter
- 8+ years of hands-on experience with SEO, Google Analytics, Social, CRM, partnerships
- Very analytical
- Great business acumen
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player and comfortable working in a diverse, multi-cultural environment
- Good time-management skills
- Great interpersonal and communication skills
- Good all-round understanding of websites & content
- Self-starter (Entrepreneurial Spirit)
Experience required
- 8+ years of experience as a B2B & B2C Marketing Manager with a strong focus on digital
- MA in Marketing, Digital technologies or similar relevant field preferred
- Fluent in English & Arabic, reading & writing
Bonus:
Salesforce Marketing Cloud experience, Pardot experience, Tableau experience
Company Overview:
Since our founding in 1982 we have grown to become a world leader in comprehensive transport and delivery solutions for business and consumers. Headquartered in Dubai, at the heart of the world’s most dynamic commercial hub and on the site of historic trade routes linking east and west, commerce and transport are deeply embedded in Aramex’s DNA. We are dedicated to transforming the face of trade, expanding our operations rapidly to better connect businesses and consumers worldwide.
